111K+

Active Floors

Contributing to the worlds largest repository of indoor floor plans.

465K+

Active PlanSafe Users

Creating, training and managing building data.

1.4 Billion+

SQ FT Mapped

And growing around the globe...

About us locatrix

Why we do what we do?

Our Geospatial data platform enables valuable insights beyond fire safety – supporting facilities management, workforce analytics, wayfinding, and more.  While the initial use case is typically fire safety compliance and training, the products support other location-based applications such as building information modeling (BIM), geospatial information systems (GIS), asset management, security, workforce planning.

Many mandatory processes require commercial real estate to maintain accurate emergency maps and plans. However, floor plans are often manual, incomplete, out of date, and inaccessible to systems and personnel beyond compliance.

This fails Facilities Managers, who need asset data for maintenance, cleaning, planning and response. In particular this affects First Responders who lack real-time spatial awareness as well as occupants when an emergency or crisis situation arises.

What technology do we provide?

Locatrix fixes this via software and data tools that mirror physical spaces digitally. With its dynamic maps that integrate with BIM tools and GIS, Locatrix can transform emergency training and provide first responders with life-saving site intelligence.

This establishes Locatrix as the global system of record for indoor spatial data and safety preparedness. With unrivalled digital-twin capabilities scaled through partners, Locatrix is defining the future of indoor mapping.

Our patented technology that ingests 2D floor plans, converting them into spatial data-rich 3D representations. Locatrix powers advanced mapping, simulations, and analytics beyond just visualization.

Locatrix’s new distribution partners, with access to billions of square feet globally, leverage compliance use cases as an entry point. But the real promise and scale comes from indoor spatial data across groupings of need including asset management, wayfinding, mapping analytics, occupancy planning and security.

Our awards and accolades

Gartner® Competitive Landscape: Indoor Mapping Report

Locatrix recognised by Gartner analyst(s) Annette Zimmermann and Tim Zimmerman in a report that identifies automated map updates as a market gap.

Australian Technologies Competition Winner

Locatrix selected as a winner the 2025 Australian Technologies Competition in the Built Environment category.

Geospatial Excellence Awards Regional Winner

Locatrix awarded the Innovation Award for Small Business, in recognition for its collaborative initiative, the Emergency Services Platform (ESP).

We're well certified

Compliant with ISO standards

ISO 27001:2022
Information Security
ISO 9001:2015
Quality Management

Our values

Our values show how we at Locatrix conduct business. Our culture is shaped by these six principles, which affect who we are, what we do, and even who we recruit.

Openness with respect

Openness with respect

Speaking & Listening: We all have the right to be heard. Our responsibility is to actively listen to others and to think before you speak.

Everyone Matters: Every individual is valued and respected, regardless of role, race, gender or age. We are role models of professional courtesy in our workplace.

Don't screw the client

Deliver exceptional value

Serve with Purpose: We serve our customers with dedication and humility, as proactive partners, not passive participants. We listen, anticipate needs, and act. No customers = No Locatrix.

Understand What Customers Value:
We take time to understand what our customers truly value. Their goals shape our priorities, and their feedback drives our evolution.

Fair’s Fair:
We behave ethically and strive to build mutually beneficial relationships, when our customers win, we all win.

Act with integrity

Act with integrity

Transparent Communication: We proactively communicate clearly and openly, ensuring respect and transparency in our actions and decisions.

Accountability: We take responsibility for our actions and decisions as individuals and as a team. No excuses.

Value your team

Value your team

Sharing Knowledge: We empower each other through knowledge sharing and collaboration.

Positive Team Dynamics: We foster a culture of respectful collaboration and mutual support. It’s about “we” not “me”.

Recognition: We celebrate achievements and express gratitude.

Continually improve

Continually improve

Learning and Development: We continually learn and enhance our skills. We focus on what can be improved and invest in growth.

Adaptability:
We embrace change and thrive in diverse teams. Adaptability means recognising and leveraging each person’s unique strengths, working around limitations, and building success together.

ESG Responsibility:
We strive for sustainability and consider our environmental, social, and governance responsibilities in everything we do.

Less fear, more heart

Less fear, more heart

Empathy: We are humble and embrace curiosity to understand and support each other.

Responsibility: We know courage is needed to be responsible and accountable – we own our actions.

Supportive Environment: When we fail, we learn. We nurture a positive work environment to support each other and find solutions.

Our team

Meet the people developing the future of public safety.

Board

Alex Stewart
Alex Stewart
Board Member
Alex is a forward-thinking business executive and NED with a track record of helping technology companies scale globally. He brings deep cross-functional leadership experience from roles at Microsoft, SiteMinder, and other high-growth organisations, uniting teams around clear vision and disciplined execution.
Mark Bryan
Mark Bryan
Board Member
Mark is a Managing Director at Pemba Capital Partners with over two decades of investing experience across private and public markets and a proven record leading successful ASX IPOs. He led Pemba’s investment in Locatrix and is excited to support its evolution as a market leader in Australia and abroad. His background includes senior research roles at Wilsons, Bank of America Merrill Lynch, and Deutsche Bank.
Katrina Engelbert
Katrina Engelbert
Board Member
Katrina is an Associate Director at Pemba Capital Partners and has strong experience across the software sector, including private equity and investment banking across M&As, carve-outs, capital raises and financial advisory. She was closely involved in Pemba’s investment in Locatrix.
John Hummelstad
John Hummelstad
Director
John joined Locatrix in 2010, he has over 25 years of business expertise with a background in venture capital, private equity, and mergers & acquisitions.

Senior Leadership

Scott Jackson
Scott Jackson
Chief Executive Officer
With more than 20 years’ experience in the tech sector across Australia and abroad, Scott brings deep commercial and leadership expertise to Locatrix. Having led and scaled innovative businesses through multiple trade sales and a recent private equity investment, he’s now focused on building Locatrix into a globally successful, Queensland-owned company.
Darren Cobb
Darren Cobb
Chief Financial Officer
Darren is a seasoned finance executive with deep experience in scaling SaaS and tech-driven businesses. Darren leads with a strategic focus to drive sustainable growth.
Matthew Henry
Matthew Henry
Chief Technology Officer
Matt joined Locatrix in 2014 and led the development of PlanStudio through to a core product launched in 2020. With a background in vector graphics and a passion for performance-driven design, Matt has deep expertise in rendering engines, data structures, and interactive mapping technologies.
Katie Moore
Katie Moore
Head of Growth
With over 15 years of experience growing SaaS and technology businesses across APAC, Katie thrives on turning vision into momentum. As Head of Growth at Locatrix, she leads sales and marketing, combining strategic thinking with a hands-on, player-coach approach to scale teams and accelerate customer success. Passionate about people, purpose, and performance, Katie is focused on building a growth engine that empowers Locatrix to make every building safer and smarter.
Nathan Kirkby
Nathan Kirkby
Chief Delivery Officer
Since joining Locatrix in 2009, Nathan has played a key role in shaping how we deliver technology to our customers and partners. As Chief Delivery Officer, he leads the full spectrum of Client Delivery, Customer Experience, and Product operations, ensuring every solution we deploy is impactful, reliable, and aligned with our mission.

Management

Andreas Deakin
Andreas Deakin
Partner Enablement Manager
Amanda Eade
Amanda Eade
Finance, HR & Compliance Manager
Kris Brown
Kris Brown
ANZ Sales Manager
Helen Hall
Helen Hall
Voice of the Customer
George Dominic
George Dominic
Software Team Lead + Tech Lead (PlanSafe)
Bj Kim
BJ Kim
Customer Experience, Program & Compliance Team Lead
Rhys Collyer
Rhys Collyer
Customer Client Delivery Team Lead & Product Owner (PlanSafe)

Advisors

Cameron Scott
Cameron Scott
Advisor
For over 25 years, Cameron has worked in corporate real estate and facilities management. He has operated in over 20 geographical markets, working at regional and global levels.
Alan Clarke
Alan Clarke
Advisor
Alan Clarke is a retired Assistant Commissioner and Commander of the NSW Police Major Events and Incidents Group (MEIG).

Find out more about our tech!

See how you can increase productivity by up to 700% with PlanStudio.

PlanStudio indoor mapping software