Location-based Mobile Marketing

Advertising provides a strategic opportunity for mobile network operators to leverage and monetize their subscriber base.  While mobile advertising presents a significant shift from online advertising, success depends on harnessing the mobile environment and using advertising to ehance, not detract from, the user experience. Location-based advertising is a key strategy to leverage this synergy.

Locatrix/LEMM is a Location-based Advertising delivery solution designed to provide WAP- and SMS-based advertising campaigns.  With a range of supported media and reporting options, Locatrix/LEMM provides mobile operators and thier media agencies with the ability to:

  • Push location and context-relevant content on an opt-in basis
  • Target, rotate and analyse campaigns on a per-user, per-location basis
  • Expertly blend content into the handset environment
  • Provide detailed ROI and campaign management reports
  • Subsidise value-added services for increased ARPU

Based on proven, scaleable geospatial trigger and location technologies, the Locatrix/LEMM solution supports OMA standards, offering immediate benefits and zero risk.  You  can download a PDF overview of Locatrix/LEMM, including several campaign examples, here.

By solving the dilemma of mobile advertising, Locatrix/LEMM offers mobile network operators and their advertising partners a proven framework for targeting and delivering location-specific advertising content to mobile subscribers.

We welcome contact from interested mobile operators and media agences to discuss licensing opportunities in specific geographies.