Mobile Social Networking

Using Location to Shape and Create Mobile Experiences

While social networking has transformed the web and the way we communicate online, mobile social networking provides wireless network operators with an almost unlimited opportunity to replace disappearing voice revenues with profitable, virally-marketed, personalized content services.

By seamlessly integrating location, presence, user-generated-content, a subscriber’s friends and dynamic places of interest, Locatrix mobile social networking solutions provide network operators with a proven, progressive and subscriber-attracting family of services designed to increase Average Revenue Per User (ARPU) and profit without substantial capital expenditure.

"The meteoric rise of sites such as MySpace, BeBo and YouTube shows consumer demand for social interaction in the digital space. Adding mobility to these services represents a huge opportunity for mobile operators, who will benefit from a reduction in churn, as well as increases in data traffic."
Daniel Winterbottom, Senior Analyst, Informa

Delivered via a common framework, Locatrix mobile social networking solutions provide network operators with a roadmap of innovative value-added location services. Uandme™ provides the foundation - a best-in-class buddy finder with a fully-extensible location framework for integration into other portal or web services. PlaceSnaps™ facilitates the sharing and distribution of user-generated content in a safe, scalable environment, while our location-based advertising module creates opportunities to monetize subscriber eyeballs in a secure, context-related manner.

Click here to view the Locatrix Presentation from Mobile Monday London's LBS Event, July 2008.

Based on industry standards and deployed as a hosted, self-branded and/or licensed content service, Locatrix mobile social networking solutions are the next step in mobile communities and value-added services. Innovative operators are turning to Locatrix to turn mobile social networking into profit. Learn more about Uandme, location-based advsertising, and our innovations in mobile presence.