Case study: Coastalwatch

Location-based Surf Reports? Why Not?

Running one of the largest sports websites in Australia, and managing 75 live streaming video cameras pointed at Australia’s magnificent coastal beaches, Coastalwatch is a significant player in the digital media industry. So when it came to developing and managing their mobile content services, Coastalwatch turned to Locatrix Communications to deliver a truly innovative mobile user experience.

Launched with Telstra in 2005, Coastalwatch has quickly become a must-see destination within the Bigpond Mobile portal. Featuring streaming videos, live beach cameras, surf forecasts and other weather information, Coastalwatch is one of the freshest, most engaging and media-rich WAP services available in Australia today, with hundreds of thousands of loyal viewers.

In 2006 Coastalwatch teamed up with Locatrix again to bring a new phase of enhancements to the site. By geo-tagging individual beaches, and implementing a Locatrix location-enhanced solution, Coastalwatch was able to provide its users with direct access to their “Nearest” and “Favourite” beach breaks – a sensational shift to a localized content experience.

“Our partnership with Locatrix has provided Coastalwatch with the ability to fully personalize and enhance the mobile user experience. With our geographically-based content, creating a location-based experience was a natural fit - and it was delivered in style by the Locatrix team.” 

Chris Lane, Chief Technology Officer, Coastalwatch