About My Telstra Pre-Paid
Clients: Telstra Australia
When Telstra sought in 2011 to dramatically increase their share of the Australian prepaid mobile market, they knew they had to do more than just provide good-value plans. We proposed that they consider a fairly novel approach of engaging a new demographic of customers. Instead of a generic web presence, we suggested they place their prepaid services right where their customers already were browsing - inside Facebook.
Locatrix was selected to deliver this project, expanding our long-term relationship with Telstra as a provider of managed value-added service solutions, and also as a result of the success of an earlier project to provide RBT purchase and management within Facebook.