My Telstra Pre-Paid

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About My Telstra Pre-Paid

Clients: Telstra Australia

When Telstra sought in 2011 to dramatically increase their share of the Australian prepaid mobile market, they knew they had to do more than just provide good-value plans. We proposed that they consider a fairly novel approach of engaging a new demographic of customers. Instead of a generic web presence, we suggested they place their prepaid services right where their customers already were browsing - inside Facebook.

Locatrix was selected to deliver this project, expanding our long-term relationship with Telstra as a provider of managed value-added service solutions, and also as a result of the success of an earlier project to provide RBT purchase and management within Facebook.

Telstra Prepaid on hand

Project Goal

There were a number of objectives for the My Telstra Prepaid Facebook project. Firstly, we knew Telstra wanted to provide an engaging self-care environment for their growing number of youth-segment mobile pre-paid customers. Secondly, they wanted to ensure they could connect and even transact with those customers, wholly inside the Facebook environment. Finally, Telstra wanted to be able to harness social network mechanisms - such as sharing - in delivering an enhanced customer care experience.

what we built

To achieve Telstra’s goals, Locatrix built the world’s first in-Facebook mobile customer care application, allowing pre-paid customers to view their credit balance, call history, add and share recharge/topup credit, and update their charging plan all within Facebook. Additionally, Locatrix provides the My Telstra Prepaid application to Telstra as a fully managed service, hosted with a three-tiered security architecture from our Brisbane data centre.

  • UX & Design
  • Facebook Prepaid Application
  • Enterprise level server hosting
  • 24/7 Support

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