About Game of Phones
Clients: Virgin Mobile Australia
Australia's biggest-ever location-based mobile game, Virgin Mobile's 'Game of Phones', developed by Locatrix Communications and complementing a campaign by Havas Worldwide Australia and One Green Bean, captivated mobile users in Australia with tens of thousands "down under" joining the virtual battle in the three weeks it was live.
Players were challenged to hunt for virtual prizes found on the Game Of Phones’ app map screen on their Android or iOS smartphone. When players came within 50 metres of a prize, they could tap to claim it, but it could then be stolen by other players located within 100 metres - it was game on! Players also scored points the more they shared messages about their involvement with their friends on Twitter and Facebook.
Almost 40,000 players downloaded and joined the game to stake their claim for the $200,000 of prizes.